Monday, March 7, 2011

ALVARO MY FLY PARTNER

Yesterday returning from Spain to USA after a productive week of work at the University of the Balearic Islands I flew from Palma de Mallorca to Barcelona and then I took the connection to New York. On this occasion my seat neighbor was Alvaro a 12 years old kid traveling with his family (his parents and three brothers) on vacation to the United States.
 

This was not the first long distance holidays for Alvaro and his family. On the contrary, he had traveled at least to a half dozen of destinations in Spain and internationally to Thailand, Costa Rica, a cruise in the Mediterranean, a cruise in the Baltic, Eurodisney and Morocco.

Alvaro with his twelve years had more experience than many people of my generation regarding travel and tourism.

This fact shows that consumers are changing. This is a trend that continues, consumers of the future will know what its the tourism business, what is quality in hotels and destinations.

But essentially this new young international consumer knows the importance of diversity and they know how to understand the world, be more tolerant, and more universal citizens. I am convinced that tourism is the best tool of globalization and one of the best ways for global understanding. Alvaro already understood.

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