This was not the first long distance holidays for Alvaro and his family. On the contrary, he had traveled at least to a half dozen of destinations in Spain and internationally to Thailand, Costa Rica, a cruise in the Mediterranean, a cruise in the Baltic, Eurodisney and Morocco.
Alvaro with his twelve years had more experience than many people of my generation regarding travel and tourism.
This fact shows that consumers are changing. This is a trend that continues, consumers of the future will know what its the tourism business, what is quality in hotels and destinations.
But essentially this new young international consumer knows the importance of diversity and they know how to understand the world, be more tolerant, and more universal citizens. I am convinced that tourism is the best tool of globalization and one of the best ways for global understanding. Alvaro already understood.
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